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If you’re on the hunt for a home in Toronto’s west end, you’ve likely noticed a bustling market filled with options and, of course, a plethora of real estate agents ready to help. But how do you sift through the noise and find the perfect agent who will guide you to success? Navigating the real estate market in Toronto’s west end can be tricky, with fierce competition, diverse pricing strategies, offer nights and demanding buyers. Having the right agent by your side will not only ease the process, but also greatly increase your chances of success.

In Toronto’s west end, local agents have a deep understanding of their neighbourhoods, as they not only live and work there, but also raise their families in the area. This firsthand experience gives them valuable insights about schools and community dynamics that go beyond what you might find online. Choosing a local agent is essential for ensuring a customized and informed experience in the west end.

Speaking of West End expertise, did you know we are long-term locals? Read more about our connection to Toronto’s West End right here.

Now let’s consider important factors to consider when hiring the right west Toronto realtor. 

Big team vs. small team: what’s your preference?

First things first, consider the size of the real estate team you want to work with. Larger teams might have more market share and more agents on their team, but you could end up feeling like just another transaction in their pipeline. It’s crucial to consider the kind of experience you desire in your real estate journey. If you’re looking for a more personalized, hands-on approach, where you feel a genuine connection and friendship with your realtor, you’ll want to prioritize that relationship. Trust is vital, and when you find an agent who invests significant time and effort into you, it can make all the difference. In this case, opting for a smaller team that handles fewer clients at a time may be the ideal choice. 


Finding the right agent is an important part in your home buying or selling journey. Here are a few more blogs to help you along the way:


Have you checked out their website and social media?

Have you taken the time to explore your prospects website and social media? These platforms are invaluable resources for understanding their expertise and approach. A well-designed website can provide local information, showcase the types of homes they sell and highlight their market knowledge. 

Look for details about their recent sales, client testimonials, and any community insights they offer. This research will help you determine if their style aligns with what you’re looking for. Once you’ve identified 2-3 agents whose work impresses you, reach out for a quick consult—consider it a casual coffee date. This initial meeting is a great chance to see if they’re the right fit for your needs.

Are you following Nested Real Estate on Instagram? Check us out right here.

Are you selling a home?

If you’re selling a house, the choice of real estate agent and the listing package they offer, will significantly impact your experience and the sold price. Here are some key questions to guide your discussions:

What’s included in their listing package?

Every realtor has their own approach to preparing and marketing homes. Today, home buyers expect to wowed when they walk into an open house or a showing. This means quality and on trend home staging will play a big role and will a quality marketing plan. Ask about their staging services—who pays for it, and what’s included in their fees? High-quality staging can cost between $5,000 to $12,000, so ensure you understand the value they offer. Look at examples of their previous work and make sure the stager can really elevate your home’s appeal.

When it comes to marketing a home for sale, don’t just take their word for it. Ask specific questions on how they plan to promote your listing, what’s their strategy? Ask to see some marketing examples from previous listings.  Although online marketing is where it’s at these days, print marketing still has a place in real estate.  Look over their brochures, listing packages and even how they promote themselves.  And most importantly, does this potential realtor understand the importance of online marketing and what will they do to make your property stand out above all others online.


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How do they justify their commission?

Understand what you’re getting for the commission they charge. A higher commission might seem steep at first, but if it comes with valuable services like quality marketing and staging that could drive a higher sale price, it will be worth it. A full service realtor will offer you significantly more impactful marketing strategies to expose your property to more people as well as home preparation advice, that will always make you more money. 

In today’s market, where innovative tools can greatly enhance a home sale, many sellers in Toronto are missing out on potential profits. One of the most common pitfalls is choosing a realtor based solely on the lowest commission. Instead of focusing on price, it’s crucial to assess the value a high-quality agent can bring, even if their commission is higher.

What are their connections & communication style?

Relationships matter in real estate. A professional real estate agent with strong roots and connections in your neighbourhood can introduce your home to other agents and potential buyers more effectively. Gauge their likability and communication because when it comes time to negotiate the sale, it’s in everyone’s best interest to collaborate and work together. A smooth transaction often relies on a personable and well-respected realtor who can navigate the challenges of selling with ease.

What’s it like to work with Nested? Read our blog here and find out 5 things we do to speed up the selling process and blow sellers away!

Are you buying a home?

If you’re buying a property, these questions will help ensure you choose the right realtor:

Who will be your real estate agent on the team?

Many bigger teams have a lot of newbies on their staff.  Though everyone has to start somewhere, consider that this is likely the single largest financial transaction you will ever make. Ensure you’re paired with someone seasoned who understands the intricacies of real estate—especially for such a significant purchase.

Are they making the process as seamless as possible for you?

What distinguishes them from other realtors? Will they take the initiative to do the legwork for you by curating a list of homes that match your criteria, or will they simply show you every listing within your budget? Sifting through too many options can be overwhelming and confusing, leading you to feel frustrated and ready to give up. You want a realtor you can trust to streamline this process and create a focused shortlist, saving you valuable time and energy. Additionally, it’s important to ask if they specialize in a particular type of property. Some agents excel with condos, while others focus solely on single-family homes. Understanding the nuances between these types of transactions is crucial, so finding a realtor with the right expertise for your specific needs is essential.


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How well do they know the neighbourhoods?

How well do they know the area? Ideally, you want to work with a realtor who has in-depth expertise in the neighborhoods you’re interested in. It’s important to inquire about their familiarity with local amenities, schools and the sales history of homes in the area. While this information is accessible to all realtors, only those truly in tune with their neighborhoods will understand the nuances that influence why a home or condo sold for a particular price.

Who are their connections?

Just as for sellers, strong connections are essential for buyers. A well-connected buyer’s agent has their finger on the pulse of the market, which means this can keep you informed about upcoming listings, price drops, and exclusive listings that might not be widely advertised. 

The right agent will have established rapport with other industry professionals, including other agents, lenders, and local businesses. This network can facilitate smoother transactions and open doors to exclusive opportunities that might otherwise be overlooked. When interviewing potential agents, don’t hesitate to ask about their connections and how they leverage these relationships to benefit their clients. 

Are you ready for your coffee date?

So, are you prepared to take your potential real estate agent on that coffee date? Remember to ask all the right questions to ensure you find someone who aligns with your needs and can guide you through the complex world of real estate in Toronto’s west end.Finding the best agent isn’t just about the numbers or the flashy marketing—it’s about building a relationship that makes you feel supported and informed. With the right realtor by your side, you’ll be well on your way to navigating the vibrant real estate landscape of this incredible area!

Get in touch with us today. Fill out the form on this page, call us at 416-909-1602  or email hello@getnested.ca to get started.

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